Unlock growth in the music industry with data analytics and consulting.
Empowering the Music Industry through Data Analytics Insights
Unlock growth in the music industry with data analytics and consulting.
Miziki Media Presents: The HYPE SCORE
What's the Purpose of the HYPE Score?
The HYPE Score is a quarterly digital performance index created by Miziki Media to evaluate and rank music artists based on their digital influence across four major platforms: YouTube, Spotify, Instagram, and TikTok.
The score is designed to reflect both scale and momentum—measuring fan engagement, growth, and audience size in near real-time. It provides artists, industry professionals, and analysts with a data-backed snapshot of who is shaping the musical and cultural landscape in their respective regions.
How is the HYPE Score Designed?
✅ Each platform contributes a weighted share of the final score based on its relevance and impact in digital music consumption:
- YouTube – 30%
- Spotify – 30%
- Instagram – 20%
- TikTok – 20%
✅ Each platform is evaluated across three performance dimensions:
- Engagement - Measures how audiences interact with content: views, likes, streams, etc.
- Growth - Measures short-term momentum: follower or subscribe increases, view spikes, playlists.
- Audience Size - Measures the overall scale of the artist’s reach: total followers, subscribers, and listeners.
Miziki Media Presents: The Mizik Pa Nou 2024 Report
Mapping the Digital Future of Haitian Music
Welcome to Miziki Media, your premier source for data-driven insights into the global music industry of the Global South. Through our data analytics focus, we generate a scoring index to measure the digital footprint of artists. We are proud to introduce the Mizik Pa Nou 2024 Report, the most comprehensive analysis of the Haitian Music Industry’s digital footprint to date.
What You’ll Discover in the Report:
✅ Global Streaming Impact – Over $4.1 million in estimated YouTube streaming revenue in 2024.
✅ Top Performing Artists – 11 artists exceeded 30 million views on YouTube in 2024.
✅ Social Media Influence – Haitian artists dominate on Instagram and YouTube, but face untapped potential on platforms like Spotify and TikTok.